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ArcGIS Business Analyst provides advanced analysis tools and an extensive library of data from industry leading data providers to help you make better business decisions regardless of the size of your organization.
With ArcGIS Business Analyst you can
- Perform customer or store prospecting.
- Define customer-based or store trade areas.
- Find a location similar to that of your best store.
- Conduct market penetration analyses.
- Create gravity models to forecast potential sales at new stores.
- Perform drive-time analysis over a nationwide street network.
- Search national businesses and add results to an analysis.
- Integrate data and geography from the Web.
For a complete enterprise solution, the desktop version of ArcGIS Business Analyst may be combined with subscriptions to Business Analyst Online to get on-demand presentation-quality reports and maps.
Product Overview
What Is ArcGIS Business Analyst?
ArcGIS Business Analyst provides advanced analysis tools and a complete data package to help make mission-critical business decisions.
ArcGIS Business Analyst Screen 1 ArcGIS Business Analyst combines ESRI's leading GIS technology with extensive business, demographic, and consumer household data to assist users with critical decisions such as analyzing the market and competition, finding the ideal site for a new business location, or targeting direct mail. ArcGIS Business Analyst allows users to perform sophisticated business analysis in one easy-to-use application.
By combining information such as sales data, demographics, and competitor locations with geographic data such as census boundaries, territories, and store locations, ArcGIS Business Analyst helps you better understand your market, your customers, and your competition.
Why Use ArcGIS Business Analyst?
- Choose the ideal location.
- Reach your best customers.
- Select the right merchandise mix.
- Expand into appropriate new markets.
- Perform site, competitive, and trade area analysis.
- Customize and automate frequently used analyses.
- Build interactive sales forecast and market share models based on the Huff model.
- Develop and share reports with demographic, consumer, and business data or use your own data.
- Discover up-sell and cross-sell opportunities.
- Target underserved markets.
Who Uses ArcGIS Business Analyst?
Marketing, sales, and real estate departments in any organization can use ArcGIS Business Analyst to create detailed trade areas, evaluate market penetration, and perform competitive analysis.
Key Features
- High-quality data—ArcGIS Business Analyst includes an extensive library of data from industry leading data providers.
- A popular and complete GIS—ArcGIS Business Analyst is based on the world's leading desktop GIS. All the power of ArcView is available to complement the features of ArcGIS Business Analyst.
- Customer market analysis—Use customer data to evaluate store locations.
- Customer profiling and prospecting—Identify and target your best customers.
- Store market analysis—Find the best location for your store using your data and demographic data.
- Store prospecting—Find the most profitable store location based on distance or travel time.
ArcGIS Business Analyst Segmentation Module
ArcGIS Business Analyst Segmentation Module is an optional customer analytics package that integrates seamlessly into ArcGIS Business Analyst.
Use the ArcGIS Business Analyst Segmentation Module to
- Better understand customers and prospects
- Estimate product usage and market potential
- Perform competitive analyses
- Identify cross-selling opportunities
- Reveal secondary markets
- Develop comprehensive segmentation studies
Together with ArcGIS Business Analyst, the Segmentation Module provides a comprehensive segmentation analysis tool that is unbeatable in today's marketplace.
ArcGIS Business Analyst Segmentation Module Can Help You Answer
- Who are my core customers?
- Who are my developmental customers?
- What do they buy?
- How can I reach them?
- Where can I find more like them?
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