Demand Insight Financial

Using AnySite - look at demand for banking products by geography and incorporate quick view reporting for analysis and summary by drive time. (click to enlarge)

Demand Insight™ Financial provides allocated estimates and projected demand for core financial products that is derived from over over tens of millions of retail banking accounts. Demand estimates are segmented and allocated for bank at home, bank at work and small business contributions to retail banking.

Unlike any other financial demand estimates Demand Insight Financial models all three key sources of demand for Retail Banks:

• Residential (Bank-at-Home)
• Workplace (Bank-at-Work)
• Small Business

These variables provide a solid and factual understanding of where the consumer and small business demand is geographically located. Many consumers choose financial services based on convenience to their place of employment. By analyzing both residential and workplace locations, you can capitalize on financial offerings and market share opportunities. Small businesses are a profitable segment for retail banking therefore, Demand Insight Financial also includes financial demand data for small businesses. The combination of these variables provides a never before available demand offering product.

Demand product estimates

Demand Insight Financial provides estimated demand for the following account/product information:

Distribution Planning based Segmentation

Unlike any other financial demand estimates, Demand Insight Financial models all three key sources of demand for Retail Banks:

• Residential (Bank-at-Home)
  
• Workplace (Bank-at-Work)
  
• Small Business

These variables provide a solid and factual understanding of where the consumer and small business demand is geographically located. Many consumers choose financial services based on convenience to their place of employment. By analyzing both residential and workplace locations, you can capitalize on financial offerings and market share opportunities. Small businesses are a profitable segment for retail banking. Demand Insight Financial provides financial demand data for small businesses, never available before.

Improve processes

Demand Insight Financial provides detailed and accurate insight into consumer and small business financial behaviors and will improve banks business processes through:

• Visualizing and understanding demand for financial offerings and market share
  
• Network planning, expansion and consolidation
  
• Creating and analyzing existing and potential market areas