MapInfo TargetPro Demographic Analysis and Mapping Software
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TargetPro
The smart, open, flexible demographic, segmentation and analysis solution for better business intelligence.
TargetPro® is the solution that enables organizations to tightly link location analysis to CRM systems and other databases. TargetPro helps make accurate and confident business decisions by giving you insight into the demographic and purchase behavior characteristics of any customer group or geographic area. With TargetPro you can profile, analyze and understand customers and markets to predict buying behavior for virtually any business or consumer product or service. Explore customer and prospect data within TargetPro's robust, analytical and reporting engine - and then compare it with the most accurate consumer and business demographic data available. TargetPro is used extensively by marketers, researchers and analysts for:
- Market Potential Analysis
- Site Selection
- New Product Introductions
- Promotional and Marketing Campaigns
- Merger and Acquisition Analysis
BasicBundle
Packaged with key demographic data and important geographic boundaries, the basic bundle gives an analyst all of the pieces needed to begin combining marketing information with geographic attributes. The TargetPro Basic Bundle allows you to link and import your own customer data and combine them with MapInfo's accurate demographic estimates and projections in order to create reports and maps showing market penetration, market potential, or simply the population of a key demographic group in a geographic area. Using TargetPro's powerful and accurate data engine, analyses can be done on standard census and postal geographies, or for custom boundaries, such as telecommunications coverage areas or your own sales or trade areas.
Market Bundle
The Market Bundle includes all of the power and data of the Basic Bundle, plus more than 1,000 additional demographic and consumer potential variables. The Market Bundle is ideal for analysts who need to dig further into the "hows" and "whys" of their market. The Market Bundle also includes an enhanced set of demographic information, such as detailed age of the population, family characteristics, neighborhood home value, and more. The Market Bundle can also be enhanced with additional business information data sets allowing reports to be generated showing the number and name of businesses, by type, in any standard or custom-defined area.
Analyst Bundle
The Analyst Bundle unlocks the full power of the TargetPro engine. It includes all the data from the Market Bundle plus MapInfo's PSYTE Neighborhood Classification System. Linked to the CRM data stored in a central location, the Analyst Bundle allows analysts to segment and profile customers, survey databases and geographic areas in order to accurately predict market potential and penetration for any product in any geographic area. For example, a telecommunications firm could analyze the demographic profile of its DSL subscribers. The resulting profile could be compared to the demographic segments living in a planned coverage area. The result of the comparison would tell the analyst both how many potential subscribers live in the new coverage area and how well that area compares to the nation, the county, or any other area in the roll-out plan. Ultimately, the profiles can even be compared to information from a syndicated survey to determine what other product the DSL subscribers will buy, what marketing message to use with them, and even the best medium to use in reaching the potential subscribers.
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