CMC offers a wide range of professional services to help you grow your organization.

Click on the links below for more detailed information:

Business Intelligence Services
CMC helps companies to track, unzderstand, and manage growth profitably by leveraging company and customer data.

Location Intelligence Services
CMC integrates software, data and services to help our clients realize greater value from their location based information.

Client Intelligence Services
CMC provides services that offer our clients in-depth and actionable information about their B2B and Consumer customers.

Business Intelligence Services
To be successful, it’s imperative that you know what the dynamics are effecting your company and the industry you compete in. CMC International will assist you with market and data driven intelligence and recommendations, whether it’s to analyze your competitive activities or to align your own position in your competitive space. We get the answers for you through our Business Intelligence services.

Use of timely and accurate information gives you the facts to base your critical business decisions upon. Typically, this includes a broad category of applications and technologies for gathering, storing, analyzing, and providing access to data. Some activities include decision support, query and reporting, online analytical processing, statistical analysis, forecasting, and data mining.

CMC's Business Intelligence solutions help companies build the resources and capabilities to understand what makes the wheels of the corporation turn and to help predict the future impact of current business decisions. These systems place a key role in the strategic planning process of the corporation. Systems that exemplify business intelligence include customer profiling, market basket analysis, customer contact analysis, market segmentation, scoring, product profitability, and inventory movement.

CMC's business intelligence services include development and utilization of corporate database analysis & mining; primary marketing research and analysis; GIS & Geographic Mapping products and services; customer segmentation; technology integration and software development & integration.

Location Intelligence Services
We have assisted our clients in developing and deploying location based intelligence solutions since 1988.
75-85% of all business data has some kind of location or spatial component. CMC has helped clients use this location based data to improve decision making and gain significant competitive advantages. Some of the direct benefits of leveraging CMC's Location Intelligence services include lower operating costs, increased market share and increased profits.

Many CMC clients use us not only to develop their internal capabilities, but also ask us to provide our services and solutions for confidential or sensitive projects involving issues like downsizing or mergers and acquisitions.

CMC works closely with our clients to design, develop and implement custom location based intelligence solutions. We provide a variety of consulting and technical advisory services to help you make the most of your investment in location based GIS and mapping technology.

Some examples of our Location Intelligence services include:

Client Intelligence Services

CMC provides Business to Business and Consumer Intelligence Services

Business to Business Intelligence
CMC's Clientell is a professional service that uses a proven structured process to measure and evaluate your customer relationships. Clientell helps you find out your client’s exact wants and needs and your performance in meeting those objectives. Clientell tells you what your clients think about your service levels, and what your strengths and weaknesses are in the marketplace. You’ll also see how you compare against the competition.

Clientell helps determine each customer’s “critical buying factors"
Each of your customers is different. Understanding important factors involved in a customer’s buying process helps us develop effective sales strategies and solutions created specifically for them. Clients express their individuality through a series of structured, open-ended questions.

Clientell helps identify true customer needs versus perceived needs.
When client companies land new customers, systems are created to satisfy certain wants and needs. However, circumstances often change. And if these changes are not monitored and updated, you could be in trouble with your client without realizing it. Competitors could strike and lure your customers away.

Clientell creates relevant dialogue based on actual service needs versus perceived needs.
A unique report is generated for each interviewed customer. The information in these reports allow account managers to return to their customers to devise new service solutions. Any competitor can duplicate a product but not necessarily the levels of service your customers tell you they require.

Clientell helps you become more customer-driven.
Through the Clientell process, your customers tell you their precise needs and service levels are. We then ask your clients how you can improve to better meet these needs. Your customers often suggest innovative ways you can better your service to them. If you implement their suggestions, you get better buy-in from the customer, as they are now a part of the process.

The needs of the CEO are different from the marketing director or operations managers. Each of these is a decision-maker or influencer, so their separate and different needs must be understood. By understanding each individual’s needs and how well you are doing, a strategic plan can be generated to overcome your weaknesses and ensure you meet their expectations.

Consumer Intelligence

Precision has never meant more to marketers than it does right now. As organizations strive to gain and retain customers in today’s ultra-competitive environment, target marketing is no longer a luxury -- it’s a necessity.

To succeed, enterprises must quickly identify their highest valued customers and prospects and predict their behavior at the neighborhood level – the most stable, statistically viable geographic area in our mobile society. With this insight, marketers can then decisively develop fine-tuned campaigns with optimal ROIs to draw these customers to their franchise and win their loyalty.

To achieve these goals easily and affordably, CMC offers several consumer profiling and segmentation solutions.

CMC provides custom geo-segmentation analysis, reporting and products for more than 20 countries worldwide. We are experts on all the major segmentation products. We have also developed many custom segmentation and clustering models for our clients.

The basic premise of geodemographic segmentation is that people tend to gravitate towards communities with other people of similar backgrounds, interests, and means. MOSAIC is linked to the systems in other nations through the Global MOSAIC classification, which consists of fourteen market segments found in every modernized country. MOSAIC is one of over twenty neighborhood classification systems built by Experian. Along with the international experience applied in this product, some of the most experienced geodemographers in North America were involved with the development of MOSAIC. The MOSAIC assignments are updated annually by incorporating updated demographics into the segmentation model, ensuring that the assignment is as accurate as possible given shifts in local area demographics. Neighborhood classification or segmentation is one of the cornerstones of geodemographic analysis and is used in a wide range of marketing and site location applications, including: neighborhood description, customer analysis, facility planning, advertising, and direct mail. The attractiveness of neighborhood segmentation stems from the analytical performance and inherent simplicity and understandability of the technique.



Using PSYTE Advantage, marketers can model their best customers and map the neighborhoods where they and others like them live. PSYTE Advantage offers the following powerful performance advances:

• Comprehensive information culled from dozens of consumer and geographic databases with purchasing, healthcare,   and lifestyle data, plus the latest U.S. Census.
  
• Neural net and hierarchical clustering algorithms that group the over 208,000 U.S. neighborhoods into one of 72   clusters.
  
• Clusters that are broken down by population density, household income, marital status, and presence of children - each with its own demographic character and colorful name, such as “Moos & Modems' and 'Balancing Acts.”
  
• Easy-to-understand cluster descriptions, photographic snapshots, and a color-coded, rainbow-shaped graphic of   clusters that lets users quickly see similarities among them that can be used to leverage multiple clusters for specific   campaigns.
  
• The unique ability to integrate organizations’ sales records, campaign histories, survey data, and more — greatly increasing their ability to analyze and predict consumer behavior.

PSYTE is also available for Canada.