ArcGIS Business Analyst combines ESRI's leading geographical information system technology with extensive business, demographic, consumer household, and nationwide street data to provide sophisticated business analysis in one easy-to-use application. ArcGIS Business Analyst provides quality data from highly regarded sources including ESRI Business Information Solutions (ESRI BIS), infoUSA, Inc., Hyphos360, Inc., and Geographic Data Technologies, Inc. (GDT).

The ability to analyze the geographical component of business data reveals trends, patterns, and opportunities hidden in tabular data. By combining information, such as sales data, demographics, and competitor locations, with geographic data, such as territories or store locations, ArcGIS Business Analyst helps you better understand your market, your customers, and your competition.

ArcGIS Business Analyst lets you:

• Perform drive-time analysis over a nationwide street network
• Find locations similar to that of your best store
• Define customer-based or store trade areas
• Conduct market penetration analysis
• Perform customer or store prospecting
• Create gravity models