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ArcView GIS Means Business
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SKU: EP-GMB
Usually ships within 2 – 5 business days
Written for business professionals, ArcView GIS Means Business presents success stories chronicling the application of desktop GIS technology to a variety of common business functions. This is a behind-the-scenes look at how some of America's most successful companies have used ArcView GIS software.
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ArcView GIS Means Business
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Product Details
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by Christian Harder
ESRI Press, 1997, 136 pp.
Includes a trial copy of ArcView GIS and tutorial. Written for business professionals, ArcView GIS Means Business presents success stories chronicling the application of desktop GIS technology to a variety of common business functions. This is a behind-the-scenes look at how some of America's most successful companies have used ArcView GIS software from ESRI to: - uncover market opportunities (Chase Manhattan Bank)
- evaluate new locations (Gold's Gym Franchising)
- make sense of survey data (Ace Hardware Corporation)
- target likely newspaper subscribers (The Press Enterprise)
- track delivery vehicles in real time (US Postal Service)
- put maps on the Internet (ESRI)
In other case studies, GIS is used to manage national sales territories, create high-quality maps, analyze health care facilities, and create a real estate market information system.
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