"Whether you work in the public or private sector, Measuring Up will help you gain insight about how intelligent geographic information systems--digital versions of geography--encapsulate our knowledge and provide a foundation to help us better serve our world by improving efficiencies, decision making, planning, accountability, and communication."
Jack Dangermond, ESRI President

Measuring Up: The Business Case for GIS offers case studies about companies and government agencies that have implemented GIS solutions to meet business goals and how their successes with this technology measure up in:

• Saving money and time
• Increasing efficiency, accuracy, productivity, communication and collaboration
• Generating revenue
• Supporting decision making
• Aiding budget development
• Building information bases
• Managing resources

Measuring Up presents 75 articles from 22 business sectors. They tell us not only what people around the globe are doing with GIS, but how these new business processes have improved communities and organizations.