The most accurate snapshots of Canadian Neighbourhoods.

PSYTE Canada Advantage is MapInfo's all new geodemographic segmentation system that classifies Canadian neighbourhoods into mutually exclusive lifestyle groups – or “clusters” based on select geodemographic metrics and indicators of consumer behaviour.

PSYTE Canada Advantage is the product of an evolution in cluster analysis. MapInfo re-engineered the cluster analytic process with industry leading spatial technology, modern cluster modeling, and a phased approach that enables achievements in accuracy and customization previously unavailable in the general marketplace. PSYTE Canada Advantage provides levels of insight far beyond basic demographics and exceeds the efficacy of previous generations of clusters by leaps and bounds.

PSYTE Canada Advantage is built on a 2001 Canadian Census base and various quality ingredients combined in a state-of-the-art cluster build environment. The resultant clusters represent the most accurate snapshots of Canadian neighbourhoods ever assembled. PSYTE Canada Advantage characterizes Canada via 65 “clusters” or neighborhood types and 15 major groups. Each cluster is unique – in terms of key demographics, consumer behavior, media preferences, lifestyle and location.

Market Insight = Market Leadership

In the hyper-competitive marketing landscape of the new millennium, marketing success and differentiation has presented challenges like never before:

• Attainment of a loyal and profitable customer base
• Achievement of “through the roof” campaign response rates
• Product launches that are honed-in on target
• Maximized product and merchandise mix
• Revealing of high potential sites
• Establishment of rewarding partnerships and brand associations

Marketing efforts that boost revenue must be intensely focused and driven by accurate and meaningful information. The all new PSYTE Canada Advantage fuels insightful market decisions and provides unparalleled accuracy in customer, prospect and market profiles, a thorough command of market and product potentials, clear assessments of site location opportunities and adds grand vision to target marketing campaigns.

PSYTE Canada Advantage enables the visualization, prediction and detailed analysis of any market or customer base across Canada via measurements of market potential, consumer expenditure, and lifestyle behaviour – all based on the powerful combination of geodemographics, consumer trends, lifestyle and location.