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The Business Benefits of GIS: An ROI Approach
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SKU: EP-TBBOGIS
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ROI is important for the success of every organization. The Business Benefits of GIS presents an end-to-end process of interrelated steps with tools, templates, and case studies that will show you how to use GIS to consistently deliver business value across your organization. ROI project objectives and tasks are also presented in the book.
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The Business Benefits of GIS: An ROI Approach
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Product Details
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The Business Benefits of GIS: An ROI Approach presents a fact-based, benefits-focused methodology aimed at ensuring the sustainability of GIS initiatives by effectively demonstrating the success of the investment. The ROI methodology addressed in The Business Benefits of GIS is based on an established framework adapted by ESRI, in collaboration and under license with PA Consulting Group. The result is a step-by-step framework with supplemental case studies, interactive digital tools, and templates that allow the reader to apply the book's methodology to GIS initiatives and achieve consensus among stakeholders. This book is equally appropriate for organizations that want to determine value for mature GIS implementation and those with little or no current GIS capability that want to evaluate GIS as a possible solution to their problems.
About the Authors:
David Maguire is ESRI chief scientist and director of international activities. He has extensive experience implementing GIS solutions around the world. He is author of 100 publications and author/editor of six books on GIS.
Victoria Kouyoumjian started with ESRI in 1995 and, after managing the development and production of the ESRI MapObjects software product lines, now works as the IT strategy architect in the Technical Marketing Division, focusing on emerging technologies and trends.
Ross Smith is a member of PA Consulting Group and is based in Denver, Colorado, where he leads PA’s IT consulting team. Smith is recognized as an industry leader in geospatial strategy development and return-on-investment models. He is the author of numerous articles on strategic planning, return-on-investment modeling, and organizational design.
2008 256 pages
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